While their focus remains on modern, versatile clothing for both men and women, Banana Republic has grown with their customers. As their customers began to express a desire for expanded line of merchandise, they listened. This is what inspired Banana Republic to introduce several new collections including home, jewelry, intimates, shoes and personal care. "Men's Only" and "Women's Only" gender-specific stores were launched in 1996. 1998 brought the reintroduction of the Banana Republic Catalog and the launch of their first television campaign. Banana Republic is the definitive destination for your modern, versatile wardrobe. |